Ever since Twitter unveiled it advertising model in April this year, internet marketers have been outdoing themselves in trying to make the best of the social networking site. With just four months past, it’s quite hard to be categorical on the effectiveness of the new model. It is not easy to tell how promoted tweets will compare to the down and dirty “tweets” that are no more social than an insurance sales pitch in a wedding party.
Posts in the ‘Social Media Marketing’ Category
For some time now, we have been talking about internet marketing strategies that you can use to target businesses and individuals, regardless of the product you are selling. Today, I would like to talk about choosing the social networking platform that will suit your business. This is in resp
one to the question: between Facebook and Twitter, which one is good for MY business?
Facebook Pages vs. Facebook Groups: Which Way to Go?
If the number of questions that I received is anything to go by, then many businessmen are yet to understand the various tools available for use in Facebook. This time, I want to go deeper and look into two other questions that are common within internet marketing circles:
Facebook Ads is the Facebook equivalent of Google AdWords. Here, you choose to pay per click (PPC) or pay per impression (PPI). The minimum daily rates will vary depending on your location.
For you to succeed in Facebook, you need to have a different mindset than the one you should have when advertising through Google AdWords. This is because the person searching on Google or reading web content is actively looking for information that is relevant to what you are offering.
On the other hand, the average Facebook user is not looking for information. Whether it is a 30-year-old executive stealing company time or a 12-year-old kid, chances are high that he or she is probably bored and is looking for a distraction. That is why you can’t just throw your money at Facebook; You may end up with a 50% click-through-rate with 0% conversion rates.
So, how do you go about it? Continue Reading here.
Well, simply put, Twitter is a social networking website. It is like a mega chat room where people “follow” each other and talk about anything under the sun. If you have a twitter account, you are limited to telling others about what you are doing with 140 characters. It’s more or less like a text message.
Twitter’s greatest help to you is the fact that it can make your marketing efforts to reap heavily. It is normally used in generating traffic for your website.
In our last newsletter, we dealt with Twitter and discussed how you can use the social networking site to increase your income. In this month’s newsletter, I’d like us to look at another common social networking site that’s somewhat different from Twitter: Facebook. Facebook is a social networking site that allows “friends” to contact each other, updating other users of their whereabouts.