I have received a lot of questions regarding twitter. Many of my clients have wanted to know what twitter is and how they can benefit from it.
Well, simply put, Twitter is a social networking website. It is like a mega chat room where people “follow” each other and talk about anything under the sun. If you have a twitter account, you are limited to telling others about what you are doing with 140 characters. It’s more or less like a text message.
Twitter’s greatest help to you is the fact that it can make your marketing efforts to reap heavily. It is normally used in generating traffic for your website.
Talk to any internet marketer and he will tell you that internet traffic is one of the most important things in internet marketing. It is a treasure that millions of competitors are spending days and nights looking for ways to get more of.
Because more Traffic = more sales = more money.
Twitter will help you a great deal, in that it provides you with an opportunity to tell the people that you relate to about your website. This is something that would have otherwise cost you a lot of money were you to pay for the advertisement to reach your target audience.
In addition, twitter can also assist you to promote your events, build solid relationships with your customers and provide a platform for learning new things in your industry.
However, twitter is not a magic pill that you will swallow and get instant results. It is not just about creating an account on twitter and waiting to see money flowing in like a torrent. No. It requires hard work, focus and patience; with these, you will no doubt reap the benefits.
Doing it right, will separate you from countless internet marketers who are struggling to gain greater traffic through twitter. Here are a few tips that will help increase your twitter productivity:
Be worth Following
Provide information that people would love. People hate being sold to – being seen as an ATM that one can withdraw money from. Therefore, for you to gain the trust of your potential customers among twitter users, provide them with information that they need – for free. Then after a while or several posts, provide your link to the product that you are selling.
Take some time to read other people’s posts
Many people are running through the web trying to sell there stuff and shouting at each other, so that some people do not read each other’s posts. Just as many people try to sell through twitter, countless others are trying to buy stuff through twitter. Unfortunately, since many people are so concerned about selling their stuff, few people bother to listen to those who are trying to buy things. To get better results through twitter, read what the people you are following have to say. You may be surprised to find that someone is looking for the services that you are offering and nobody is listening to him.
Twitter is a social networking site and your approach to it should be simply that: social. It’s like a party where you go and connect and talk with each other about all topics; some of these include what and what not to buy. Try to respond to comments by your loyal followers and those that you take to be part of your target market. This way, you are building a relationship with someone who will buy a lot of stuff from you.
Classify your groups
There are many applications that can help you classify your twitter contacts in the form of loyal followers, family, friends, and so forth. Classifying your contacts in twitter will help you separate business from friends and families. It will also help you know which followers are worth spending your time on and which followers are bent on selling stuff to you.
Like any other thing, if marketing through twitter is not done the right way, you will lose a lot of money and energy while gaining absolutely nothing. The greatest reward in using twitter come from the proper use of the techniques outlined above.
At Salony Creations, we specialize in writing for twitter where we deliver content in a friendly but professional tone. We make sure that we avoid the common mistakes that can easily make your campaign flop.
We also provide monthly services of managing your twitter accounts whereby our specialists work on your account on a daily basis, educating your followers about your services and products. This helps them to participate in your discussions, thus increasing your fan base by combining twitter with other media like Facebook and Myspace.
In our next newsletter, we will deal with another must-have tool of social marketing: Facebook. We shall be answering the question, “what can I do to reap the most from Facebook?”
For a free, No-obligation meeting, call us on +971-50-5388406. You will receive answers for any questions that you might be having regarding internet marketing and web design. You can also send us an email at email@example.com for the same.
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