Ever since Twitter unveiled it advertising model in April this year, internet marketers have been outdoing themselves in trying to make the best of the social networking site. With just four months past, it’s quite hard to be categorical on the effectiveness of the new model. It is not easy to tell how promoted tweets will compare to the down and dirty “tweets” that are no more social than an insurance sales pitch in a wedding party.

Continue reading if you are planning to invest in advertising on Twitter.